Artle
Artle is a captivating online game inspired by the classic word game Wordle, but with a unique twist focusing on visual art.
Enhance the presentation of the past games button
04
Users can find past games more quickly
15
Total number of users we interviewed.
Of whom,
25%
Of users expressed appreciation for the art map link provided upon completing the game.
2
Museum professional/ Art professor
3
Art/ Museum related students
10
Design
Students
(with no Arts/Museum connection)
In Spring 2022, the National Gallery of Art launched Artle, a game created to promote the discovery of new artists and encourage daily art engagement nationally. Since its debut, Artle has attracted over six million plays from one million users globally.
The National Gallery of Art, known for its cultural contributions, collaborated with Pratt Institute to refine Artle’s digital interface through extensive user testing. This partnership focused on enhancing the online gaming experience for art discovery.
Introduction
Role
UI/UX Designer
UX Researcher
Duration
Mar - May 2024
Skills
User Research, Usability testing, UX Design, UI Design
Improve the usability of Artle for first-time players
Identify current paint points when users play the game
Assess the past games repository
Identify new features for the game
Project Objectives
Target Group
Mobile Users
New Users
Participants
67%
Of users missed the presence of a "play past games" button.
92%
Of users paused at the beginning of gameplay due to confusion about how to play.
Final Solution
Improve Display of Artist Information
03
Make end game feedback more clear
Optimize the 'How to Play' Feature
02
Allow users to quickly understand the gameplay
Introduce New Gamification features
01
Make new players to enjoy the fun of the game
Optimize Feedback Mechanisms for Filtering
05
The improved filter system makes navigating past games more user-friendly
